Seth Godin and “Most vs. Enough”
Today’s video is adapted Seth Godin’s blog post entitled “Most vs. Enough.” Here is the link to Seth’s blog and the full blog post, and we’ve included the link the description section of this video too.
Most versus enough. It’s easy to be confused about the difference. “Most” as in the best, the fastest, the cheapest. “Enough” as in good enough. And that means just what it sounds like. If you run an ambulance company, you need to be the fastest at response. (The “most quick”). Anything else is a reason for potential users to switch. On the other hand, if you’re delivering flowers, ‘fast enough’ is plenty fast.
Everyone competes on something. That thing you compete on is your most. The other things you do, those need to be enough. The two mistakes service providers make: they try for ‘most’ at things were ‘enough’ is just fine, and they waste their effort. They settle for ‘enough’ when the market is looking for the one with the ‘most’. The only way to maximize your most is to be really clear where your enough is.