Why would someone try to negotiate down to the cheapest price, if that means the seller cannot do the best job at the cheapest price?
Your question mistakenly presumes that people always want the same level of quality that you do. Many times (indeed most of the time) people don’t.
First, people will often accept the job being done in “minimally viable” way (good is better than perfect), if it means that they save enough money to justify accepting the lower quality.
Second, maybe the level of quality the seller deems appropriate isn’t the same as what the customer deems appropriate. Maybe the seller is selling a level of quality few, if any, want, and so the customer seeks a lower price–and a commensurately lower level of quality–not because the customer doesn’t like quality, but because the customer doesn’t want to pay so much for so much quality.
Third, people often fear (correctly) that selling on the basis of “quality” could be a scam. People who say that they offer “quality” are often playing a trick. What they sell isn’t of high quality, but they try to get the customer to believe the quality is high by tacking on a high price. So because we become so leery of the “quality” hustle we often favor a lower price.
Fourth, do you know anyone (including yourself) whose price is as low as it can be without sacrificing quality? Because we know that most of us go through life trying to get as much as we can out of life for as little effort and money as possible, we believe (usually correctly) that the first price a seller quotes us is not the lowest price the seller will accept e can pay and still provide the same level of quality. So we dicker. It’s built into the transaction process. “I’ll accept $10 for this, but if I say that up front, the buyer may think I’ll accept less, so I’ll set my price at $15 or $20 to give myself room to negotiate down to the $10 point.” Ah, human nature.
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