An Honest Day’s Wages for an Honest Day’s Pay
Many professionals are encouraged to raise rates to the level that clients are willing to bear (and told this is the right thing to do), rather than charging what makes the professional’s services a true value for the client. It’s morally wrong and ultimately bad business to charge as much as the market will bear (it is not wrong to charge what your work/service is worth), but many professionals charge as much as they can get away with without even questioning why they do. If you are such a professional, ask yourself why you do that. Then repent and change.
Here’s an example of such a recommendation from a business consultant for attorneys. He’s not even trying to nuance or spin the idea:
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