I have yet to see the best of the best lawyers advertise, and the most likely explanation is that they don’t advertise because they don’t need to advertise.
But if you think this means any lawyer who doesn’t advertise “must be the best of the best,” you’d be wrong (that is, if I recall correctly, committing the fallacy of affirmative conclusion from a negative premise). While the best attorney’s do not advertise, that does not mean that any attorney who does not advertise is the best. Some lousy attorneys don’t advertise because they’re too poor or too lazy to advertise. Some excellent attorneys advertise (even though they might not need to do so).
But there are the truly elite lawyers who are so good that they don’t need to advertise—those who need their particular kind of service know (or know people who know) who they are.
Which brings up a good point: most advertising consists lies and deception. Anyone who buys any good or service based exclusively or even primarily upon the impression the advertising for that good or service made on the buyer is a fool. Advertising tries to find you. If you want quality, however, you must usually seek, define, and find it yourself.
Utah Family Law, LC | divorceutah.com | 801-466-9277